Darrin Jamal Milliner
Eastern Logic
Collaborative apparel campaign.
Art Direction/Photography/Editing
This was a collaborate product launch between two apparel brands Eastern Logic and Social Living that needed a unique marketing approach.
I used a combination of styles from each brand to capture the collaborative effort.
After
creating draft designs I choose a timeless feel with a artistic edge.
A series of product and model photography was published on a custom social media schedule to a targeted audience. As well as a promotional video released on
the product launch date.
Promtion DVD and Booklet
Creative Direction - Layout Design
Aided in the creation and layout design of promotional material for the brand's skateboarding commmunity.
The material included a DVD and 52 page booklet with case.
